Product ideas
Process improvements
Dream it
Score it
Launch it
Content ideas
Marketing experiments
R&D explorations
Stop Idea Chaos.
Start Structured Idea Prioritisation
Problem we’re solving
No more missed opportunities or lost ideas
Dreamgineer® rescues your innovation from the noise. It is an idea prioritisation platform that replaces disorganised docs and scattered notes with a structured system for decision-making. Using a data-driven scoring engine, Dreamgineer helps ideators capture and evaluate ideas against business objectives, impact, effort, and customer alignment – ensuring you focus on what matters and never miss a game-changing opportunity.
How It Works
A structured way to prioritise ideas with our scoring platform
Dreamgineer® helps businesses turn raw ideas into prioritised decisions by giving ideas more structure, visibility, and clarity.
Capture ideas as they happen, then evaluate them through a scoring engine built around business goals, impact, effort, and customer alignment. Organise ideas collaboratively and prioritise them based on what will create real business impact, not just what feels right. This ensures every idea is measured consistently, ranked objectively, and directed toward outcomes that move the business forward.
Total Score
Excellent Performance
One calm home for every spark your team has.
The best way to keep ideas from disappearing into random notes, busy meetings, and “we’ll come back to this later”
Total Projects
Active Projects
Total Ideas
Top picked Ideas
Ideas need more than excitement. They need scoring.
- Capture ideas instantly
- Score ideas objectively
- Prioritise ideas clearly
- Organise projects better
- Collaborate with clarity
Key FEATURES
Everything you need to score and prioritise ideas
Dreamgineer® helps businesses make better sense of their ideas by capturing them properly, scoring them against real priorities, and bringing more clarity to align directly with your business goals.
Objective Scoring
Score ideas using Impact, Effort, Business Objectives, and Target Customer alignment instead of relying on assumptions or loud opinions.
Built-In Prioritisation
Ideas are ranked based on the calculated score, instantly showing which ones deserve attention first
Weighted Criteria
Scoring is based on four key, weighted factors to ensure consistent evaluation: Impact, Effort, Business Objectives/ Strategic Fit, Target Customers
Prioritised Output
Ideas are ranked into distinct categories for action, such as Top Pick (ready to act on), Strong Potential, Worth a Look, and Needs Work.
Live Collaboration
Supports team collaboration with defined user roles (Creator, Collaborator) and permissions managed at the project level
Status Tracking
Allows ideas to be tracked through various stages, including Active, In Progress, Parked, and Completed
Frictionless Capture
Provides a centralised, dedicated space for capturing ideas the moment they strike
Progressive Web App
The platform is built as a PWA, meaning it works seamlessly across all devices without needing downloads or app store restrictions
Secure IP Ownership
Users retain full ownership of all intellectual property for the ideas and content submitted to the platform
Subscription Management
Monthly or annual subscriptions, designed to seamlessly grow as your business does
“We didn’t want another to-do list or wall of sticky notes. We wanted a way to know what’s actually worth doing and what should wait. A way to ensure no idea gets missed, shelved or forgotten. That’s why we built Dreamgineer®. It brings structure to the madness without killing the magic of ideation.”
PRICING
Simple Pricing for Your Idea Prioritisation Platform
Simple plans built for individuals and teams who want to capture, score, and prioritise ideas with clarity. Whether you’re working alone or with a growing team, choose a plan that fits how you manage and move ideas forward with Dreamgineer®.
Dreamgineer® Solo
Entrepreneurs, Consultants, Freelancers. You’re on your own, but not alone. Got too many ideas and not enough time? Solo is made for you. Built for capturing what matters, cutting through the noise, and helping you take action. It’s like having a personal strategist without the jargon.
£9.99 / user / mo
- Unlimited ideas
- Unlimited scoring
- Private portal
- Automated prioritisation
- Idea status tracking
- Customisable business objectives
- Customisable target customers
- Dreamgineer® scoring engine
- 1 Creator
Dreamgineer® Small
Small teams, start-ups. The step up when you’ve got people to bounce ideas with. Ideal for founders with a small crew and big plans. Built for sharing priorities, spotting quick wins, and getting everyone on the same page. It’s like a team sync without the meetings.
£39.99 / user / mo
- Unlimited ideas
- Unlimited scoring
- Private portal
- Automated prioritisation
- Idea status tracking
- Customisable business objectives
- Customisable target customers
- Dreamgineer® scoring engine
- User management
- 1 Creator
- 3 Collaborators
Dreamgineer® Growth
Medium-sized businesses, growing teams. Got a few layers in your business? Growth is made for you. Built for managing multiple priorities, aligning team leads, and keeping progress visible. It’s like having a strategy boardroom without the boring bits.
£99.99 / user / mo
- Unlimited ideas
- Unlimited scoring
- Private portal
- Customisable business objectives
- Customisable target customers
- Automated prioritisation
- Idea status tracking
- Dreamgineer® scoring engine
- User management
- Team-wide visibility
- 2 Creators
- 8 Collaborators
Trusted by solo thinkers and fast-moving teams
You’ve got questions? We’ve got answers
We figured you’ve probably got a few questions sitting somewhere in the back of your mind. Some clear, some half-formed. So we didn’t come empty-handed. Simple answers that help you understand things better, calm the confusion, and help you move forward without getting stuck thinking too much.
Can I book a demo?
Yes. You can book a demo to see how Dreamgineer® works in practice, including how ideas are captured, scored, and prioritised using business goals, impact, effort, and customer alignment.
What makes Dreamgineer different from a basic spreadsheet or task tools?
Spreadsheets and Trello are great tools, but they are designed for managing data and tasks, not for strategically evaluating potential. They quickly become the source of the chaos you’re trying to escape, with scattered ideas, inconsistent formatting, and no real way to connect ideas to your core business goals. Dreamgineer is purpose-built to provide the strategic layer before your task list. It gives you a dedicated, structured system to decide what is worth pursuing so you can be confident that what ends up on your Trello board is what truly matters.
What makes your scoring engine better than voting?
Simple voting often turns into a popularity contest, where the easiest or most popular ideas win. It lacks strategic context. Our scoring system is a strategic evaluation engine. It moves beyond simple likes by measuring each idea against multiple, customisable dimensions: its potential impact, the effort required, its fit with your target customer, and its alignment with your core business priorities. This ensures the ideas with the most strategic value rise to the top, removing personal bias and giving you a truly objective view.
Is this platform right for my business size?
Yes, absolutely. Dreamgineer® was designed to provide value at every scale, from a single user to a global enterprise. Our Solo, Small, and Growth plans are perfect for entrepreneurs, startups, and growing businesses, offering clear, self-managed tiers that grow with you.
For larger or more complex organisations like agencies, enterprise teams, and franchises, we offer our Architect plan. We understand your needs are unique whether you’re managing idea pipelines for multiple clients, ensuring brand consistency across different locations, or integrating with specific workflows. Under the Architect plan, we work with you to create a custom package with tailored scoring criteria, user structures, and dedicated support to fit your exact operational needs. Please get in touch to discuss a custom solution.
How do I know which idea to focus on first?
The scoring engine evaluates each idea using impact, effort, business goals, and customer alignment. This gives you a structured way to identify which ideas are most likely to drive real business outcomes. And the best part? We’ve added emojis to the scoring so you’ll easily identify if it’s a 🐌 vs a 🚀.
How easy is it to get started on Dreamgineer?
Dreamgineer is designed to be intuitive and fast, letting you build momentum from day one. You can go from signing up to strategically scoring your first idea in minutes, regardless of your plan. For individuals, the process is instant: sign up, define what matters to your business, and start capturing and scoring your ideas immediately. It’s built for solo clarity. For small teams and above, it’s just as simple to bring your crew on board. You can invite your team members (we call them Collaborators) right after setup, so everyone can contribute to a shared, collaborative workspace.
Who owns the intellectual property (IP) for the ideas I submit?
You retain full ownership of all intellectual property (IP) for the ideas, projects, and content you submit to Dreamgineer. The platform is designed solely as a secure host and strategic processor for your data. Dreamgineer is only granted a limited, non-exclusive license to host, display, and process your content as strictly necessary to provide the service to you and your team.
What company owns Dreamgineer?
Dreamgineer® is developed and owned by It Just So Happens Ltd, a digital agency registered in England and Wales. It is entirely self-funded by the founder, Taelon Vorster, with no external investors, ensuring the platform remains focused on user value and long-term product vision.